What is the best way to evaluate and
measure the level of service of a company engaged in NYC display media buying?
First, we have to understand what in the world display media buying is. It may
be simpler than you think it is.
NYC display media buying is basically using the
marketing budget of a company on different kinds of Internet media. You
advertise online, in short. These can be done in a few ways.
Firstly, and most popular, is the pay per
click search marketing. These are the simple links with descriptions we see on
several search engines sponsored links or in certain websites. First, the
copywriter has to make several keywords that will assuredly direct traffic to
the company website. These keywords will be displayed on the sponsored link,
and whenever one clicks it, the website hosting it earns money. There is
usually a bid for these kinds of spot and the highest one gets the spot,
naturally.
Another tactic is to use banners for your
product or service advertising. These are the rectangular pictures you see
almost everywhere that has an embedded link to a different website from the one
you are viewing. They are much more dynamic of course, and will capture much
much more traffic. They are however costlier. You have to make sure about your
buy as production costs don't come cheap if you make a mistake and do not
articulate clearly what you want in terms of sizing, ad copy, art and so on.
A good company in NYC display media buying
level will have the specific information for its local area and put it to good
use. They are aware that NYC is a big city with lots of possibilities. They
make use of many display media buying techniques and is adept in proving their
worth through service.
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